What is Local Presence?

Local Presence technology is a Phone System feature that allows callers to emulate or adopt the local area code of the customer they are trying to contact. Because the number appears to be local to the target lead, this removes one barrier of hesitation in answering the call. Telemarketers can benefit from this due to being able to appear as a local business and get the customer’s confidence right away.

This system enables inside sales reps to automatically dial prospects using local area codes. Local presence dialers can lift call connection rates by up to 400%, because prospects tend to be far more likely to answer unknown calls from local numbers, rather than toll-free or long distance phone numbers.

Local presence dialers are usually connected to some sort of sales dialer or VoIP system. They work by provisioning a batch of phone numbers in advance from divergent area codes. They also work with technology that can recognize the geolocation of a number that a rep is dialing.
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The local presence system can then automatically ensure that a number appears in that prospect’s caller ID that is either in the same area code or in a nearby area code. Simply put, instead of seeing a rep’s normal phone number, prospects will see a local number in their caller ID. This ensures that a lot more prospects pick up their phones.