Customer Support
5 min
4 reasons why you should use Salesforce call routing to improve Inbound Call Center Performance
Salesforce Call Routing or Smart Routing is a feature that can detect the caller's incoming number and automatically route them to the most suitable -and available- agent to take that call. This means that if a customer is calling, the IVR can route the caller to the customer's account executive with no caller input or, alternatively, to a sales queue or voicemail if the AE is unavailable.